Linea Colore was born in 1987 from the entrepreneurial inspiration of Enrico Maggioni, company sole director, who started his activities in the labs of Missaglia (LC) with the production of tracksuits.

 

The great success in the first years of activities and the desire to go in with a more complete and innovative project realized in 1992 with the product line extension and so with the creation of a real sportswear brand, Advantage.

 

In this way, Advantage become the focus of Linea Colore thanks to its ability in gaining a great portion of sportswear market in very little time and also thanks to its logo appeal: an American maple leaf, a natural element representing lightness, freedom and outdoor life in order to underline the concept “Dressing in freedom”, which is the personality of the brand.

 

The brand philosophy is absolutely winning: a great attention to woman who love being always up to date, but who at the same time is always looking for a comfortable style based on perfect and soft fitting, use of high quality fabrics and details care.

 

The result is a total look sportswear collection composed by ideal for evey day and for all occasion clothes.

 

The production is a valuable aspect: the clothes, in fact, are all made in Italy and manufactured in the company headquarter in Brianza and also in other labs in Lombardia – North of Italy.

 

The distribution, instead, is committed to a well-organised sales network which operating at national and international level, especially in Switzerland, Austria, Germany, Belgium, Russia, France and Spain. Moreover, Advantage is present in nearly 400 point of sales – sportswear stores and boutique – in flaship stores, and in different corner shops all over Italy.

 

Today, the company Linea Colore is in the new headquarter in Monticello and has joined an other brand to the traditional Advantage: Monticello, a precious women and men line in pure cahsmere.